Updated: Nov 23, 2020
It’s not every day you meet a real-life superhero.
If you ask Kim Paige, Executive Vice President (EVP) and Chief Marketing Officer (CMO) at Black Entertainment Television (BET), what her superpower is, she’ll tell you that she is “Kim Possible.”
With a knack for creating possibilities out of projects deemed impossible, Kim has spent two decades executing branding and marketing strategies for some of the world’s largest companies, including Coca-Cola, Proctor and Gamble, Coty Inc., and Sundial Brands.
She stepped into the world of media at BET in September 2019 and has spearheaded BET’s marketing during some of the most pivotal moments of the company’s 40-year history, including:
· The launch of new content from Tyler Perry and Lena Waithe
· The reimagining of the BET master brand and its purpose
· Supporting the launch of BET’s first streaming platform, BET+
· The organizational shift during the Covid-19 pandemic
· Marketing the first-ever virtual BET Awards
As one of the few black women to occupy the C-suite, Kim is the much-needed representation that young women of color, especially black women need to see. While Kim is powerful, successful, and a corporate powerhouse -- she is also human.
This month, the Colors of Her Success (TCHS) caught up with Kim to get to know her personally. Here are eight questions with Kim Paige:
1. What are the first 3 things you do in the morning?
K: I usually start my day at around 5:45ish (pre-Covid).
The first thing I do is workout. The notion of getting up and getting my body moving is so important. It allows me to disconnect from everything and sets me up for the day.
Next, I’ll skim the news with CBS morning news playing in the background. I sometimes use theSkimm app, which gives me the headlines for the day. If I find something interesting, I do a deep dive to find more information.
Finally, when my kids are home for the holidays, I cook a hot breakfast for them every day. I’ve done this since they were born. It is a way to ensure they start each day properly nourished and for us to connect on the day ahead. I’m not a breakfast person, so I typically opt for a smoothie later in the morning.
2. What is your advice for young women of color who want to work in the C-Suite?
K: I believe you have to have confidence, capability, and a supportive community.
To work in the C-Suite, you have to have a degree of confidence in yourself and what you bring to the table. As a woman of color, you have to show up as if you are overqualified (which we know is generally the case); you have to 1000% believe that you belong there.
You will face challenges (directly and indirectly), so you have to be a mental warrior. If not, the corporate games will chip away at your sense of worth. For me, I’m aware of where I work, but more importantly, I know who I serve. I never let a title or project define my worth. My advice is don’t take the highs to high or the lows too low!
Capability is not only rooted in your education and the work you’ve done to get to your position, but how you are challenging yourself everyday. How you are building and empowering a team of crazy-smart people around you to continue to learn. It’s important to demonstrate that you’re capable of learning your company and what needs to be true for growth.